For me the month of September welcomes the new. I would think this dates back to all of those Septembers I spent preparing to go back to school. The new academic year brought more than simply new subjects and teachers. It brought something mildly more important than learning. So much more important.
It brought a new school uniform. Shiny black leather (regulation naturally) shoes and a brand new school bag – style: relative to current trends (so basically what the other 179 pupils in my year may have had or may have been getting).
I am still not decided which school bag was my favourite. Either the Smurfs back pack which my white haired blue eyed five year old self enthusiastically wore on both shoulders skipping into my very first day of primary school. Or the lilac satchel from Warehouse (a £10 bargain of the pre recession noughties) which my ‘uber cool’ seventeen year old self wore nonchalantly, later to graffiti with the latest schoolgirl crushes of myself and my girlfriends. The jury is still out.
So it was with my bag, royal blue woollen blazer, (shapeless) knee length skirt and other new items of school uniform that I would have only my best foot forward to kick off the month of September. I had that annual buzz and expectations of what lay ahead in that first month and the year to come. September was always fabulous.
Although my years of academia and back to school buzz have drawn to a close I still possess an excited anticipation at the start of the month thanks to those memories. Out of education and into work; for most people September is just another month. For fashion worshippers September brings a whole lot more than just daydreaming of the next holiday (though blissful); it brings September issues (this year Vogue UK, Paris and Australia are the months reading thanks to travelling relatives!), as well as … ding ding ding!
We gots to love the online live streaming from the major fashion capitals!
Naturally when the first of September blew in this year, it also blew butterflies into my tummy in anticipation of what the month was going to bring.
Okay it’s miserable outside, but that is not killing my hype! Okay the news is a reflection of the weather (miserable), but that is still not killing my hype! That is until the retail news was revealed and it was one headline in particular;
September is the new January
: folk are tightening their belts and slowing down to an almost halt on spending in Septber. More and more shops are being boarded up across the country and company figures are dropping (unless you are Hermes that is http://www.mindfulmoney.co.uk/?lid=6996 ).
Okay, my hype is now killed and the prospect of September is now not so exciting. I mustn’t forget that my daydream version of September is not actually reality and that the world of fashion and retail is suffering just like everyone else. I am incredibly disheartened until I spy something that can still make this month the shiny disco ball of excitement which I crave.
Vogue September issue is still here, as are international fashion weeks and the potential of winter coat shopping. The September reality cloud of misery has a silver lining and the I can still have my annual excitement. September is fabulous again! Just like it was on my first day of school! Fashion is triumphing and making my world a better place!
As for fixing reality?
Isn’t that what Mary Portas is for?